May 14, 2011
by Hatch

HATCHING APPSTAND

One of the joys of working with entrepreneurs is watching as they make their first sale — that moment when a previously perfect stranger (i.e. someone other than their mother) believes enough in their product or service to actually pay them for it.

Earlier this month that milestone was achieved by our friends at Thunk Inc, as they launched their ingeniously simple iPhone accessory called Appstand (add link for www.appstandstore.com). Appstand is a unique (6.5 x 4.5) plastic frame converts your iPhone into a digital picture viewer while still leaving you access to all the phone’s button controls and ports. A positionable leg allows Appstand to be used in portrait or landscape mode for playing a photo slide show, show off a video aquarium or even a geek-tastic digital clock while charging your device. Conceived and created by the dynamic duo of Mike Belsito and Kurt Pettit, Appstand has gone from napkin drawing to foam core prototype to featured product on some of the web’s biggest gadget guides — all in less than six months. In fact, one of the internet’s highest-traffic iPhone bloggers, iPhoneSaviour (add link for…) even recognized Appstand as one of 2009’s Top 10 iPhone Gifts. Equally impressive, Mike and Kurt have accomplished all this start-up success while holding down full-time jobs as Sales Director and Creative Director respectively at FindawayWorld, one of Cleveland’s fastest growing entrepreneurial start-up itself. So if you’re an iPhone fanatic or have a friend or family member who is iPhone enabled, consider getting them an Appstand as a holiday stocking stuffer — and support two budding entrepreneurs in the process.

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