It is hard to work with early-stage entrepreneurs and not find oneself constantly advising folks to just act. Just make the next call, schedule the next meeting, do the next thing on the to do list. In early stage ventures momentum is a magic ingredient, and getting momentum more often than not requires taking action. After all the very thought of starting something implies actually doing; not just thinking or talking or planning. And yet I couldn’t help but be struck recently by a sign hanging in the home of a friend that offered the exact opposite instruction.
One of the joys of working with entrepreneurs is watching as they make their first sale — that moment when a previously perfect stranger (i.e. someone other than their mother) believes enough in their product or service to actually pay them for it.